BTS V’s global influence and K-contents

BTS V’s global influence and K-contents.jpeg

According to influencer marketing platform HypeAuditoron the 7th, V was the first Korean celebrity to rank 9th in the top 1000 Instagram influencer rankings. It rose one notch after entering the top 10 earlier this month.

In the top 10, there are only three men, including V, soccer player Cristiano Ronaldo (1st place with 437 million) and Lionel Messi (6th place with 324 million). Lisa (77.29 million), a Thai member of the group "BLACKPINK," ranked eighth.

V had more than 41 million followers on Instagram on the 5th. He created SNS in December last year, eight years after his debut, ranking first in the number of Korean male celebrity followers in 16 days.

Meanwhile,all three OSTs on V's official Spotify account surpassed 100 million streams recently. He is the first Korean artist to set a record of three 100 million streaming songs in Spotify OST, the world's largest music platform.

V has the highest score in the ranking of "Sweet Night, Christmas Tree, and It's Definitely You" in the "Top 10 Korean OST streaming charts in Spotify history."

Thanks to the global popularity of K-drama and K-pop, K-OST is rapidly emerging as a new Korean content. With OTT's advancement, such as Netflix, access to Korean dramas has become easier than ever, and due to the nature of OSTs that maximize the emotional line of dramas, they are driving each other's popularity and creating a synergy effect of spreading K-content.

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